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why reputation?
People value their local council far less than the services the council provides.
MORI research has identified 12 core actions that, when delivered well, have a marked and positive impact on a councils' reputation. So the Reputation campaign is about councils working together to deliver these core actions - supported by the LGA and IDeA. The core actions fit into two broad categories. Click the links (left) for details.
Cleaner, Safer, Greener:
- adopt a highly visible, strongly branded council cleaning operation.
- ensure no gaps or overlap in council cleaning and maintenance contracts.
- set up one phone number for the public to report local environmental problems.
- deal with 'grot spots'.
- remove abandoned vehicles within 24 hours.
- win a Green Flag award for at least one park.
- educate and enforce to protect the environment.
Communications:
- ensure the council brand is consistently linked to services.
- manage the media effectively to promote and defend the council.
- provide an A-Z guide to council services.
- publish a regular council magazine or newspaper to inform residents.
- step up internal communications so staff become advocates for the council
